We started with a boring dog poop salesman with videos on YouTube for nearly a decade and only achieving a few hundred views.
Our first inclination was to show that he was cool, could do things and has cool stuff. Make him, the average Joe, if the average Joe earned millions of dollars in dog poop.
So, we had him show off his dog poop response vehicle, a vintage military 6x6 monster that crushes household appliances for fun.
But, still we saw very limited participation only getting a few hundred views over TikTok, Instagram and YouTube.
Back to the drawing board and we asked ourselves, who is Mr Dog Poop?
Apparently, he is an eccentric millionaire that walks around all day drinking beer and complaining about everything. He likes to play with his 1970 Massey Ferguson Model 12 lawn tractor and yell at his employees.
Well, that Mr Dog Poop got us going and within a few months we were producing videos with over a million views.
What a change, what a difference and all we needed was a little creativity and humor and some better production quality.
It really is amazing what a good impactful video can do compared to the same old same old. People share it across social media and it blows up launching your brand right to the top.
